Post Opening & Operating Advertising for a Dog Daycare
Dog Daycare, Dog Boarding, and Dog Grooming - PAWS » Start Up Services
Advertising Once Your an Established Dog Daycare
The last phase to successfully advertising is post opening operating advertising. This encompasses all of the elements discussed in opening operating advertising as well as one extremely effective advertising method that can only be had with time, Word of mouth.
There is no news like good news and no news travels faster than bad news. These are words that you need to live by and understand to keep your facility successful. Everyone that comes through your doors, just to look around or to participate in services that you offer needs to be impressed with both the facilities and with you. They have to be so impressed with the facilities, professionalism and the care that you provide that they tell their friends and family. If you provide good service and deliver on all that you promise they will tell everyone they know. They will even come to you to tell you that they are telling everyone they know. They will place your fliers and business cards in their offices and workspaces as well as any pictures that you provide them of their pet having fun while staying with you.
It takes time to build a loyal following of reliable customers that trust you and your staff to take great care of their dog in all the services that you provide. However, once you do, it will be amazing how many people come through the door and say “my friend told me about this place”. There is however a flip side to this coin: for every 5 good deeds you do for your customers you may gain one new client, but for every one thing a customer sees you do wrong you will probably lose 5 future clients. People will absolutely be more than willing to tell all their friends about the time they took their dog to daycare and it came back with battle scars from a fight, Or the time it brought fleas back to the house, or how when they surprised you and walked in the door you were sitting in the office and the dogs were unsupervised doing their own thing with pee and pooh all over the ground.
Keep this in mind and deliver on the service and care that you advertise you provide.
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